Please ensure Javascript is enabled for purposes of website accessibility

vote us for best market in santa cruz →

dungeness crab updates →

Welcome to the Club

Community supported fishery
Why H&H Fresh Fish?
Flexible Scheduling
Skipping weeks or cancelling is super easy & our Monday newsletter makes meal planning fun.

Support Local Fishermen
Subscribers lock in flat rate pricing & help fishermen with assured weekly quotas.

Fun and Exciting
Enjoy the surprise of our chosen featured catch of the week & fun store add-ons.

H&H Cooler Bag

The Reviews Are In

People love our seafood!

Just wanted to thank y'all for incredible service, not only in supplying fabulous fish but also in providing useful information and updates. I've learned so much about the fishing business and the fish themselves, not to mention great recipes. Your note yesterday about shortage of bluefin was just the latest example of your always thinking about your customers. I don't know how you do it, but I just wanted to express my gratitude. When I signed up for CSA a year and a half ago, I expected good fish but I've gotten so much more! Thank you!!!!

I'm a newer member that signed up, seeking local, seasonal seafood. I can get easy, popular selections at any store. I've been so happy with my subscription so far, and this week was the highlight! I would have never been confident enough to buy fresh squid and clean them and cook them at home. Thanks to your video, it was so easy and the meal was beyond delicious. I'll never be scared of cooking squid again. It was amazing. Thank you.

Heidi, & Hans! This is the best Swordfish I’ve ever had! Just pulled it off the grill and it tasted so so good! Thank you so much for providing us with such fresh fish! We are truly blessed!

Fantastic service. Always so ready to adapt to customer needs. No complaints only kudos!

Becoming a CSF member was the best decision ever

You provide the best seafood possible. Fresh. You communicate clearly what we are getting, how best to cook it. It’s an adventure sometimes. I think cleaning the squid was the most challenging moment. I miss going to the market on Wednesdays. Your employees were always very kind.

We are so grateful you are in our neighborhood! We've been enjoying your fish since 2012...and are looking forward to doing so for the next ten years!

Really appreciate the recipes included in the weekly emails. And response time is super quick--just great customer service. Not to mention the quality of the fish--you've ruined supermarket fish for me forever.

Thank you so much for the hard work that you all do to bring us such delicious fresh seafood every week. We always look forward to Tuesday's meal.

Local Seafood Right to Your Doorstep
Our CSF is a weekly seafood subscription program. Each week (or bi-weekly) members receive a cooler bag of tour featured weekly seafood for pick-up at a designated drop-site or have delivered to their home or office. Members can choose between one or two meals per weekly delivery and can customize their portion for just the right size servings. They can even add fun additions from our online CSF store to any delivery. Subscriptions can be paused / stopped / started at any time. Enrollment is open year round - new members are welcome to join and start at any time. Refer new club members and earn referral rewards!

Members can expect to receive species such as Salmon, Halibut, White Seabass, Black Cod, Ling Cod, Rockfish, Tuna, Flounder, Sand Dabs, Soles, Ono, Opah, Swordfish, Yellowtail Mackerel, Sardines, Squid, Crab, Shrimp, Mussels, Clams, & more. Members are welcome to opt out of anything they may need to avoid due to dietary restrictions - we are happy to accommodate!

For additional information on membership or hosting a CSF drop-site please email

See important details and our FAQ Page.

View our price sheet for membership and share options.

Follow Us on Instagram

Can't figure out what to get your loved one? Give them the gift of fish! 🎁🐟 We have H&H gift cards available for purchase in the shop and online (link in bio). Gift cards can be used to buy fresh, sustainable seafood at our main location in the Santa Cruz Harbor ⚓️ or our 14+ farmers' market locations throughout the Bay Area. 🌊 You can even gift your loved one a subscription to our CSF/Seafood Delivery Club! 🚛💨 To learn more, check out the link in our bio. 🔗
NEW MEET THE CREW! ⚓️✨ Meet Riley 👋🏽 Riley is one of our Crew Leader and has been killing it with us for a little over a year now. He’s responsible for preparing and delivering seafood for our beloved CSF Club members and working the counter at our main shop in the Santa Cruz Harbor. You may have also seen him filling in for some of our farmers' marketeers as well. 💪🏼 When Riley isn’t working for us he’s helping local artist through a music collective called Trend Setter’s Music (@trendsetters_sc) 🎧. They put on monthly shows—West Coast Wednesday—at @motivsc in downtown Santa Cruz 🕺🏼. He also like’s to skateboard and make ceramics as well! 🛹 We so grateful to have him with us and for him to be a part of our dream team. Be sure to give him a wave next time you see him around the shop. 🧡⚓️
APPRECIATION SHOUTOUT to our amigos @hhfreshfishco 💥 Hans, Heidi & Co. have been doing it right for decades — these guys are pioneers of the CSF (community supported seafood) model, and are strong advocates for supporting local fishermen in the process. They connect fishermen to chefs (like Brad @homesoquel pictured here) and provide the Santa Cruz community with seafood of unparalleled quality Every coastal community NEEDS a spot like @hhfreshfishco — as consumers, the more support we show for places like this, the more will pop up! Choosing local means that you are supporting local fishermen, fishmongers, and chefs/restaurants alike. By doing this, we are supporting the overall health of our West Coast communities!
Holiday Oyster Platters are here! 🦪🎉 Our take-out oyster platters are available for pick-up from our SC Harbor location only. We’d appreciate all Thanksgiving orders in by Monday 11/22. Our To-Go Oyster Platters include: 🦪30 Pacific Oysters 🦪Our house-made Mignonette 🦪Fresh Horseradish 🦪Lemons 🍋 🧊Oysters come nestled on a bed of frozen rock salt and given to you on a loaner tray that will need to be returned to us ($25 deposit required.) We will be OPEN on Thanksgiving from 9 AM - 2 PM. We’d love to help make your Thanksgiving special, please reach out to us with any requests! 🦐🐟🦪🦑🐚
We're so grateful to live in an area where the ocean provides for us. 💙 If you haven't seen or heard, Bluefin Tuna are in the Monterey Bay! ⚓️ The Bluefin we have in are caught via Rod and Reel (see our blog for more info on catch methods) meaning there's zero bycatch. This is the most sustainable way to catch Tuna. You can find Bluefin at all our farmers' markets this week and at our main location in the Santa Cruz Harbor. 🪝🌊
Bluefin Tuna burgers on ice
Sustainability First, Locality Second
What this means for our members is that even when the local fishing season gets slow, which it tends to at times, we will still be providing you with hand-selected, personally sourced, sustainable US imports. Of course we will always chose a local fish anytime we can.

Most of our members want more sustainable fish in their diet which is why they join our program - this ensures they still get their weekly seafood with the confidence of knowing H&H has had their hand in choosing the utmost in sustainability.

Because of our 18 year background in farmers’ markets, H&H has established relationships with numerous sources for hook and line caught sustainable seafood that adheres to our high criteria such as Salmon from Alaska, Ono and Yellowfin Tuna from Hawaii, and even the über-sustainable delicious cultivated Steelhead Salmon for example. We also may feature fresh shellfish from the PNW when local fishing is slow.
See Our Past Newsletters
Our CSF newsletters go out–Monday's–the day before deliveries.

These newsletters include information about what seafood you'll be receiving for the week, recipes, add-on, and more.

Want to see past newsletters or get a preview of what's in store?
Have More Questions?