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Family Owned
Family Operated

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Heidi with CSF Cooler and Hans holding fish

Our Story

started in 2003

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

We are the Resident Seafood Buyers of the Santa Cruz Harbor- what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers’ Markets, Harbor Fish house, CSF, and to our wholesale customers.

We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Heidi Rhodes
Chief Executive Officer (CEO)

About Heidi

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Hans Haveman
Chief Operations Officer (COO)

About Hans

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Whoo/Ono on ice with net and bag
Albacore Tuna Poke
Local spot prawns on ice
Opah/Moonfish
Hans holding Black Cod
Rockfish Fillets on paper