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Santa Cruz Fish

a local family fish market

Fish in Cooler

Local Seafood

At a great value

Check out our weekly seafood selection (updated every Friday). You can find these delicious products at our main location in the Santa Cruz Harbor or at our 16+ weekly farmers' markets.

Salmon with Olive Oil

People love our seafood!

Just wanted to thank y'all for incredible service, not only in supplying fabulous fish but also in providing useful information and updates. I've learned so much about the fishing business and the fish themselves, not to mention great recipes. Your note yesterday about shortage of bluefin was just the latest example of your always thinking about your customers. I don't know how you do it, but I just wanted to express my gratitude. When I signed up for CSA a year and a half ago, I expected good fish but I've gotten so much more! Thank you!!!!

I'm a newer member that signed up, seeking local, seasonal seafood. I can get easy, popular selections at any store. I've been so happy with my subscription so far, and this week was the highlight! I would have never been confident enough to buy fresh squid and clean them and cook them at home. Thanks to your video, it was so easy and the meal was beyond delicious. I'll never be scared of cooking squid again. It was amazing. Thank you.

Heidi, & Hans! This is the best Swordfish I’ve ever had! Just pulled it off the grill and it tasted so so good! Thank you so much for providing us with such fresh fish! We are truly blessed!

We can't believe we didn't join sooner. Seafood on Tuesday's and Wednesday's has become a family tradition. Thank you!

I joined the CSF in May and have been so satisfied! My boyfriend and I look forward to our order every time! :) Thank you!

This is our first week, but we appreciate the freshness, generous portions, ease of pickup, and friendly staff help! A great experience!

I’d like to reiterate how pleased I am to be part of the H&H fresh fish club, with the quality of the fish and service

Thank you so much for the hard work that you all do to bring us such delicious fresh seafood every week. We always look forward to Tuesday's meal.

Really appreciate the recipes included in the weekly emails. And response time is super quick--just great customer service. Not to mention the quality of the fish--you've ruined supermarket fish for me forever.

We are so grateful you are in our neighborhood! We've been enjoying your fish since 2012...and are looking forward to doing so for the next ten years!

You provide the best seafood possible. Fresh. You communicate clearly what we are getting, how best to cook it. It’s an adventure sometimes. I think cleaning the squid was the most challenging moment. I miss going to the market on Wednesdays. Your employees were always very kind.

Becoming a CSF member was the best decision ever

Fantastic service. Always so ready to adapt to customer needs. No complaints only kudos!

Photo of the Week

Citrus Cedar Salmon Bellies Smoked Strawberries

Wowza! 😍

This is making our mouth water right now! These citrus cedar salmon bellies with smoked strawberries look absolutely to die for! 🤤 Thanks @growfishcook for sharing this.

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Opah—aka Moonfish—is always such a treat to get in! 👁👄👁 This warm-blooded pelagic fish generally spends most of its time in at depth between surface level to 600 feet. Opah is also an interesting fish because it has six different cuts. 🔪 There's the Top, Mid, and Center Cut Loin, Belly, Back Tail, and the Abductor. Each with cut has a slightly different texture and taste that makes for great eating regardless if you're looking at just one cut or all six. The photo above is of the belly. 🤤 It tastes somewhere between a tuna and a salmon with a rich and firm, fatty texture. We hope you give it a try and love it! Find it at our main shop in the Santa Cruz Harbor. ⚓️
NEW MEET THE CREW! ✨ Meet Evan, 👋🏽 he has been with us for a year and a half now and is killing it.🤘🏽 Evan perfers to spend his time outside 🌞 when he is at the shop. He is often on the forklift loading markets or offloading boats, as he is one of our weighmasters.🪝In addition to that, Evan works the Campbell farmers' market, helps process fish, and deliverers to our CSF Club members. 🚐📦🐟 When Evan is not working, he enjoys playing music! 🎶 He recently played with Jim's (another one of our employees) band. When we asked him what his favorite part of working here is this is what he said: "I grew up close to the harbor and I’ve always wanted to have some kind of job here. I love the ocean and fish in general, so it’s been very rewarding to have so much hands-on experience with the fresh fishes! I love being on the dock and helping offload fisher folks and to hear their stories about the day..." His parents are long-time CSF Club members too. We feel so blessed to have him as an important part of our Fish Fam. 🙏🏽🥰 Be sure to give him a wave next time you see him! 👋🏽🧡
You may have noticed that our Tuna isn't always bright red like how you see it in grocery stores. Do you know why? Here we go... The Tuna you find at most grocery stores has been gassed with Carbon Monoxide. 🌫 Don't worry, the FDA has deemed this process as GRAS (Generally Regarded As Safe.) Although the process is actually banned in Japan, Canada, and the EU. Gassed Tuna can be a lot harder to tell whether or not it's fresh. It can be left out for days and it won't turn brown and even more crazy—it won't smell. 🤯 So, how can you tell when Tuna is fresh and not gassed? Your Tuna should NOT be bright red, watermelon, or look perfectly pink. It SHOULD be dark red or maroon. The more you know! 🌈⭐️
Introductingggggggg… 🗣🎙🖼 ~the H&H Gallery Wall~ We designed a whole wall in our new shop, dedicated to supporting local artists! 🙌🏽 Since we know you’re all here out of appreciation for the ocean and supporting the local fishing community, we thought 🤔💭who better than to launch our first Gallery Wall sale than with one of our very own fishermen–Christian Zajac! 👏🏽 Christian is a painter 🎨 whose work reflects his fascination with the ocean and its many mysteries. He was born in Rome, Italy, but raised in Santa Cruz surrounded by artists–his father Jack Zajac is a very talented, famous sculptor. Chris has been fishing since he was five years old, 👶🎣 he catches much of the Salmon and Black Cod we sell. 🌊 He loves to boogie board in his free time. Painting and fishing are two passions that fuel his creative spirit. For Chris, painting is a way to connect with nature and honor all that the ocean has to offer. You can find a collection of his paintings at our main shop in the Santa Cruz Harbor. ⚓️ All Gallery Wall pieces will be FOR SALE, with 100% of the proceeds going to the artist. 💸Christian priced his 2 larger pieces at $100 and the smaller at $50. We hope you love them and enjoy checking out local nautical art when you visit our shop. We’ve got some talented artists in our community, so stay tuned for more to come! 🐚📸
Sometimes, the simplest things are the best 🙌. This is definitely true when cooking Halibut. We love fresh local Halibut with just a few simple ingredients— Butter, Salt, Pepper, and Lemon. The delicate flavor of the Halibut is allowed to shine when prepared this way—it's a guaranteed crowd-pleaser, even for picky eaters.👶🏼 If you have a favorite way that you enjoy cooking Halibut, we'd love to hear it! Different recipes and methods can really help to make your fish stand out, so don't be afraid to experiment and share your findings with us. We're always happy to have a new take on an old favorite. 🧡⚓️
Can you name all five of these fish in this photo just by their tails? Comment your best guess below! 👇🏽🧐 Here's a hint 😉: B _ _ _ _ _ _ R _ _ _ _ _ _ _ H _ _ _ _ _ _ B _ _ _ _ _ _ _ S _ _ _ _ _
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Locations

Farmers' markets & more

Find us at all of our 16+ weekly locations in the Monterey Bay area and help support our local fishermen. We're probably a neighborhood farmers' market near you!

Farmers Market Stand