heidi (private)

heidi (private)

Chief Executive Officer / Owner

Heidi Rhodes

(831) 227-4484 ‍heidi@hhfreshfish.com

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Just a taste… 🔪🐟 The very first of the season California-caught Bluefin Tuna has arrived — but in super limited supply. We’re talkin’ a teaser amount headed to just a few of our farmers’ market locations and in stock at our Harbor shop this weekend. (Though there will be a small supply of Akimi and Otoro cut Sashimi at all markets while supply lasts.) 🍣 🏃 We know not every market will have it — and we wish we had enough to go around — but there’s plenty more Bluefin to come as the season gets rollin. If you miss out this time, stay close… we’ll keep you posted! Speaking of teasers… 🤭 the first of the season FRESH King Salmon is also making a low-key debut this weekend. 🤫 We’re excited but don’t wanna be too excited since we can’t yet offer it to all location shoppers. Our FRESH King supply is also super limited but can be found at select markets and at our Harbor shop. 👑 ⚓️ Don’t let a little bridge traffic keep you from the goods — we promise it’ll be worth it. ☺️

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Our farmers markets are poppin’ and so is our seafood! 🐟✨ Fresh seafood is in full seasonal swing—vibrant, abundant, and straight-up beautiful. You can find a gorgeous selection at all of our markets and in shop this weekend. 🌊 Come on down and snag the best of the sea—your taste buds will thank you! 💃🦀

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🚨MONCHONG ALERT! Ever had Monchong (aka Pomfret)? If you have, you know why people go wild for it. If you haven’t… well, today might just be your lucky day. 🍀 We got our hands on just 3 of these buttery beauts—roughly 15 lbs of fillet total—fresh from Southern Cal. That’s it. Available in shop today until it vanishes into someone’s sizzling pan. 🐟🔥 This elusive delicacy is a total showstopper, it had us swooning over its glistening gorgeous scales today. 💙💜 In some spots, Monchong fetches close to $50/lb! Folks say it’s one of the best-eating fish out there. Yeah. That level. So tell us—have you tried Monchong before? How’d you cook it? Was it love at first bite?

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👑 They’re here… and they’re glorious. First of the season FRESH wild Alaskan King Salmon just landed at H&H! No local commercial season again this year (cue the collective seafood sigh), but we’re thrilled to be working with these beauties from the icy waters of Alaska. We’re not the ones catching these fish—but we are the ones breaking them down with care, precision, and just a touch of reverence. 🔪 We use every last bit: • Heads heading to select farmers markets this weekend • Collars featured at all locations (hello, grilled perfection) • And yes—we even scrape the backbone to craft our famous Salmon Burgers. No waste, all flavor. We’re stocked and ready, and while nothing’s ever guaranteed, we expect to have fresh King Salmon available throughout the season.

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Something new just landed—Head-On Gulf Prawns! They’re just like the wild, previously frozen Gulf shrimp you know and love that we keep in stock… but with their delicious little helmets still intact. Keeping the head on means major flavor boost for sauces, stocks, and seafood broths. And if you’ve never had a prawn head deep fried—consider this your sign. Crispy, savory, and totally next-level. They clock in at about a 10 count per pound, and we’re excited to say these beauties will be a regular offering moving forward. For this weekend, you’ll find them in the shop, at the San Francisco Ferry Plaza, and Sunnyvale Farmers Markets. Come snag some—we think you’re gonna be hooked. 🦐

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🔥 New H&H Merch is Here! 👕🧢 Our latest drop is fresh off the boat! Scroll through to check out the new hoodies, tees, and hats—featuring Only Fins, Octo Tees, and even DILF Hats 😉 perfect for repping your favorite fish mongers in style. Find them in the shop or drop us a line if you want us to send your style/size to your farmers market of choice or ship. 🎣🛍️📫 Shoutout to our beautiful crew for modeling 💁 💁🏻‍♀️ and to @naturalmotioncreations for the great apparel!

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Big shoutout to Dan on FV Tina Larae for bringing in the freshest local Rockfish straight from our waters! 🙌🎣 We’re grateful for his hard work and proud to support our local fishermen. This weekend (and most☺️), you can find beautiful Rockfish fillets at all our locations, plus whole fish in the shop—perfect for grilling, baking, or however you like to get your fish on! 🐟🔥

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Fresh Monterey Bay Albacore Tuna, also known as Tombo, is here! This is a rare and exciting local catch that we’re thrilled to share with you—perfect for savoring while we can. 🌊 Tombo is sashimi grade, so whether you’re a sushi lover or just appreciate the finest seafood, this one’s for you! Plus, we’ve whipped up a fresh batch of Albacore Poke today—get ready to dive in! 🍣🥗 CSF Club members, your coolers will be packed with this ocean treasure tomorrow! 🎣💙 Huge thanks to our local fishermen for bringing in this beautiful catch. We honor the ocean and all it provides—let’s enjoy this delicious bounty together! 🌅🙏

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