Consejero DelegadoHeidi Rodas
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La matriarca de la familia H&H
El papel de Heidi en una inesperada pero gratificante carrera de mariscos comenzó cuando tenía solo 23 años. Ella y Hans lanzaron H&H con un simple mercado de agricultores que vendía la captura de salmón local salvaje de Hans. Él lo atraparía, ella lo vendería.
Al estudiar negocios en ese momento, Heidi descubrió que tenía un amor natural por el servicio al cliente y el espíritu empresarial mientras se ponía creativa y expandía su negocio agregando cada vez más mercados de agricultores a su agenda, adquiriendo licencias para comenzar a comprar a otros amigos pescadores locales de Hans, para eventualmente contratar empleados y crecer para administrar 16 mercados semanales, siendo los compradores residentes de mariscos del puerto de Santa Cruz y abriendo un mercado minorista de pescado, todo mientras criaba a sus 2 hijos, hija Dahlia y su hijo Sebastián.
En 2012, Heidi construyó y lanzó la primera Pesca apoyada por la comunidad programa que aún se ejecuta hasta el día de hoy. Mientras Hans adquiere el pescado, Heidi es el corazón del programa que administra la base de datos, el servicio al cliente y los empleados. Es algo que realmente ama y está asombro por la forma en que ha crecido a través de los años.
En 2018 continuó con su espíritu emprendedor creativo y organizó su sueño de un servicio de catering de bar crudo móvil en lo que ahora es una subsidiaria de H&H - Barra cruda deshulada. A Heidi le encanta el aspecto creativo de construir una marca y ha disfrutado viendo esta visión cobrar vida de una manera que es muy diferente de H&H pero con los valores centrales de excelentes mariscos, servicio al cliente y estilo.
Heidi maneja todas las tareas ejecutivas para H&H, incluidos recursos humanos de empleados y pescadores, servicio al cliente por correo electrónico, supervisión de marca/marketing, administración minorista y contabilidad.
En su tiempo libre a Heidi le encanta explorar la naturaleza (especialmente playas), escribir, arte, fotografía, pescar con su hijo, salir con su hija, hacer casa, viajar, pasar tiempo con la familia, y tiene pasión por la salud y el fitness.
A ella le encanta su papel en la familia H&H y en la comunidad local. Ella apoya con alegría a sus clientes, empleados, pescadores y familia en todas las formas que puede.
Favoritos de Heidi
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Squid Ceviche
Cooked with lime and grapefruit juices, our local Monterey Bay squid “cooks” without any heat and becomes oh so tender! They’re the perfect canvas for some spice from habaneros and crunchy veggies.
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Sablefish
Black Cod
Black Cod is a sustainable and flavorful fish that is available year-round. It is high in omega fatty acids, which are good for the heart. It was popularized by a Japanese chef in the 1980s and is perfect on its own or in simple recipes.
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Italian Squid Salad
One of Hans' creations! This salad is super tasty and is made with fresh, local ingredients like Squid, Tomatoes, Red Onion, Parsley, Olive Oil, Salt, and Pepper.
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King Salmon
Chinook
King salmon is a species of salmon that is born in freshwater, migrates to saltwater, and then returns to its natal freshwater to spawn and end its days. It has a mild, ocean flavor and is high in fats, making it suitable for a variety of cooking methods and appealing to both novice and experienced cooks. King salmon is rich in omega-3s and can be enjoyed in filet form or in dishes made with other parts of the fish.
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King Salmon Bellies
Chinook
King salmon is a species of salmon that is born in freshwater, migrates to saltwater, and then returns to its natal freshwater to spawn and end its days. It has a mild, ocean flavor and is high in fats, making it suitable for a variety of cooking methods and appealing to both novice and experienced cooks. King salmon is rich in omega-3s and can be enjoyed in filet form or in dishes made with other parts of the fish.
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Salmon Smear
We all know and love bagels and lox, a specialty you crave while in New York City. Lox, or cured salmon, is cream cheese’s best friend and we’ve made this duo even closer with our salmon smear.
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Previously Frozen Spot Prawns
Alaskan prawn, California spot prawn
These fish burger patties are an excellent option for a quick and easy meal. They can be cooked in a variety of ways and are sure to be a hit with the whole family. Enjoy them with your favorite toppings and sauces, or pair them with some sides like chips or a salad. Thanks for sharing!
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Yellowfin Tuna
Ahi, Ahi tuna
Yellowtail is a popular fish found in both commercial and sport fisheries. It is known for its firm, meaty flesh and high levels of omega-3 fatty acids. Yellowtail is often prized for its quick, explosive fighting style and is a favorite among sport fishers. The flesh of this fish is also known to stay succulent and moist when cooked.
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White Seabass
King Croaker, Corvina
White seabass is a popular fish in California known for its firm, meaty texture and mild flavor. It can be cooked using various methods and goes well with a variety of ingredients. It is also low in fat. White seabass is actually part of the croaker family, named because the males make croaking noises.
Más información →Blogs Por Heidi
15 Min Easy Bake King Salmon
We have had such a healthy and thriving King Salmon season this year! The season will continue on until late fall, and if...
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By The Light of The Yellow(tail) Moon
It’s wild. It’s Californian. It evokes thoughts of melodic crooning by piano while being fed delicate pink sashimi slices...
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The Littlest Flounder
Sanddab: Even the name sounds cute. Dabs are the typically the smallest flatfish we eat, and there are variants of these litt
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Love at First Albacore
Well I know I may seem like an odd, overly-sentimental, fish-loving woman sometimes, but I have to say it… local albacore has
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California White Sea Bass
Oh California White Seabass, we love it so we even named our son Sebastian (aka Seabass) Cal after it. As Californians, we a
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Grilling Whole Salmon
It’s the time of year when we are receiving order after order of whole salmon… If you need some guidance on how to cook...
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Just for the Halibut
Not only is it delicious, but California Halibut is very good for you! It is low in saturated fat and sodium and is a very...
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Salmon is King
We are pleased to finally bring you 🥁🥁🥁 FRESH LOCAL King Salmon! They call it “King” for a reason. It is the best...
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Big Shrimpin'
Bubba puts it best…. there’s a whole lot that can be done with shrimp. At H&H, despite numerous customer requests, we...
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Wahoooooo for Ono
Hawaiian Ono is a sustainable, tasty fish with lean protein, low fat, and omega-3s.
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Sweet on Swordfish
Cook up some delicious swordfish with these easy recipes! Perfect for impressing a date or treating yourself.
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Who Are We and What Are We Doing Here?
Welcome to the H&H Fresh Fish Co. Brainfood Blog - your go-to resource for sustainable seafood. Get expert cooking tips...
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