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Locally sourced from
Our hardworking fishermen
Rockfish come in several different varieties, including Vermillion, Black Gill, Canary, Chilipepper, and more. While some are rarer than others, this fish can be caught year-round thanks to its sustainability. It was declared overfished in 2000, but the population was quickly rebuilt in 15 years. Target population levels were met in 2015, allowing rockfish to be a safe, sustainable choice that is carefully monitored with U.S. regulations.
Rockfish is a gateway fish. From a culinary standpoint, you cannot go wrong with it. It is perfect for tacos, ceviche, fish n chips, stews, the BBQ, and just about anything you can imagine! It has a light, flaky white flesh that is firm in texture. The versatility of this fish is a prize, as even ānonfish eaters'' can find a rockfish dish worth appreciating. Donāt believe us? Try it for yourself :).
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Aptos Farmers' Market
Location INfo āCampbell Farmers' Market
Location INfo āFelton Farmersā Market
Location INfo āGrand Lakes Farmers' Market
Location INfo āMontclair Farmers' Market
Location INfo āTemescal Farmers' Market
Location INfo āCalifornia Ave Farmers' Market
Location INfo āStonestown Galleria Farmers' Market
Location INfo āFerry Plaza Farmers' Market
Location INfo āClement St Farmers' Market
Location INfo āWestside Farmers' Market
Location INfo āLive Oak Farmers' Market
Location INfo āDowntown Santa Cruz Farmers' Market
Location INfo āWestside
Location INfo āScotts Valley Farmers' Market
Location INfo āDowntown Sunnyvale Farmers' Market
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Rockfish Ceviche Tostadas
Go to recipe ā
Grilled Brown Butter Wild Pacific Rockfish
Go to recipe ā
Blackened Rockfish Recipe With Avocado Sauce
Go to recipe ā
Bachan's Grilled Red Snapper
Go to recipe āWe donāt recommend eating it raw as it can have parasites. Freeze or ācookā it in an acidic juice before eating raw.
Bake, broil, BBQ, fry, steam, stew, raw, ceviche
Rockfish are available year-round.
We stand behind every product we offer with our worry-free guarantee. Most items are guaranteed to stay fresh for two days in your refrigerator after purchaseājust pop 'em in the fridge and you're good to go. (There are a few exceptions, like Squid, Clams, Mussels, and other extra-sensitive seafood.)
Not happy with your purchase? Just give us a shoutāweāll refund you, no questions asked. No fuss, no fishy business.
Say hello to the rockfish, a versatile sea dweller that comes in a plethora of varieties like Vermillion, Black Gill, Canary, and Chilipepper. Its hallmark characteristic is its resilience, as it managed to recover from being overfished at the turn of the millennium. By 2015, the population had bounced back much to the delight of seafood lovers everywhere. This revival makes it a safe choice for your dinner table, with U.S. regulations keeping a close eye on its numbers.
As far as seafood goes, rockfish is a real crowd-pleaser. It's a chameleon of sorts, fitting seamlessly into dishes as varied as tacos, ceviche, stews and barbecues. The mild, flaky white meat holds its own amidst robust flavours and seasonings, making it a fitting choice even for those who are typically not fans of fish. So go ahead and give it a try, we bet you'll be pleasantly surprised!
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