Graphic light orange outline of fish carcass

Apologies...Javascript Required

Our site requires Javascript to function properly. Please enable Javascript to continue.

Family Owned &
Operated

Heidi and Hans Owners of H&H Fresh Fish Co.

Started in 2003Our Story

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

We are the Resident Seafood Buyers of the Santa Cruz Harbor- what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers’ Markets, Harbor Fish house, CSF Club, and to our wholesale customers.

We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Heidi Half Owner of H&H Fresh Fish Shucking an Oyster
Heidi Rhodes
CEO

About Heidi

The matriarch of the H&H family, Heidi’s role in an unexpected yet rewarding seafood career began when she was just 23. She and Hans launched H&H with one simple farmers market selling Hans’ wild local salmon catch. He’d catch it - she’d sell it...

More about heidi
Hans Half Owner of H&H Fresh Fish Shucking an Oyster
Hans Haveman
COO

About Hans

Hans is an avid ocean lover who has been fishing our local waters since he was a kid and continues a long family legacy of watermen. Born and raised a Santa Cruz local, his love for fishing naturally led him to the kitchen where he got to train alongside Wolfgang Puck in various restaurants throughout LA...

Stay up-to-dateJoin Our Newsletter

Get news, updates, and emails on what's available each week.

Meet the Crew

Get YourSeafood Delivered

Did you know H&H Fresh Fish started Santa Cruz's first Community Supported Fishery (CSF) Club? Since 2012, we've been bringing sustainable seafood to our community's doorstep. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisherpeople! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Find Us On Instagram