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Family Owned
Family Operated

Watch the video
Heidi with CSF Cooler and Hans holding fish

started in 2003

Our Story

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

We are the Resident Seafood Buyers of the Santa Cruz Harbor- what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers’ Markets, Harbor Fish house, CSF Club, and to our wholesale customers.

We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Heidi behind a Shucked Bar
Heidi Rhodes
Chief Executive Officer (CEO)

About Heidi

The matriarch of the H&H family, Heidi’s role in an unexpected yet rewarding seafood career began when she was just 23. She and Hans launched H&H with one simple farmers market selling Hans’ wild local salmon catch. He’d catch it - she’d sell it...

Hans behind Shucked Catering Bar
Hans Haveman
Chief Operating Officer (COO)

About Hans

Hans is an avid ocean lover who has been fishing our local waters since he was a kid and continues a long family legacy of watermen. Born and raised a Santa Cruz local, his love for fishing naturally led him to the kitchen where he got to train alongside Wolfgang Puck in various restaurants throughout LA...

Meet the Crew

Seafood Delivery

Did you know H&H Fresh Fish started Santa Cruz's first Community Supported Fishery (CSF) Club? Since 2012, we've been bringing sustainable seafood to our community's doorstep. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisherpeople! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Learn more

Follow Us on Instagram

Can't figure out what to get your loved one? Give them the gift of fish! 🎁🐟 We have H&H gift cards available for purchase in the shop and online (link in bio). Gift cards can be used to buy fresh, sustainable seafood at our main location in the Santa Cruz Harbor ⚓️ or our 14+ farmers' market locations throughout the Bay Area. 🌊 You can even gift your loved one a subscription to our CSF/Seafood Delivery Club! 🚛💨 To learn more, check out the link in our bio. 🔗
NEW MEET THE CREW! ⚓️✨ Meet Riley 👋🏽 Riley is one of our Crew Leader and has been killing it with us for a little over a year now. He’s responsible for preparing and delivering seafood for our beloved CSF Club members and working the counter at our main shop in the Santa Cruz Harbor. You may have also seen him filling in for some of our farmers' marketeers as well. 💪🏼 When Riley isn’t working for us he’s helping local artist through a music collective called Trend Setter’s Music (@trendsetters_sc) 🎧. They put on monthly shows—West Coast Wednesday—at @motivsc in downtown Santa Cruz 🕺🏼. He also like’s to skateboard and make ceramics as well! 🛹 We so grateful to have him with us and for him to be a part of our dream team. Be sure to give him a wave next time you see him around the shop. 🧡⚓️
APPRECIATION SHOUTOUT to our amigos @hhfreshfishco 💥 Hans, Heidi & Co. have been doing it right for decades — these guys are pioneers of the CSF (community supported seafood) model, and are strong advocates for supporting local fishermen in the process. They connect fishermen to chefs (like Brad @homesoquel pictured here) and provide the Santa Cruz community with seafood of unparalleled quality Every coastal community NEEDS a spot like @hhfreshfishco — as consumers, the more support we show for places like this, the more will pop up! Choosing local means that you are supporting local fishermen, fishmongers, and chefs/restaurants alike. By doing this, we are supporting the overall health of our West Coast communities!
Holiday Oyster Platters are here! 🦪🎉 Our take-out oyster platters are available for pick-up from our SC Harbor location only. We’d appreciate all Thanksgiving orders in by Monday 11/22. Our To-Go Oyster Platters include: 🦪30 Pacific Oysters 🦪Our house-made Mignonette 🦪Fresh Horseradish 🦪Lemons 🍋 🧊Oysters come nestled on a bed of frozen rock salt and given to you on a loaner tray that will need to be returned to us ($25 deposit required.) We will be OPEN on Thanksgiving from 9 AM - 2 PM. We’d love to help make your Thanksgiving special, please reach out to us with any requests! 🦐🐟🦪🦑🐚
We're so grateful to live in an area where the ocean provides for us. 💙 If you haven't seen or heard, Bluefin Tuna are in the Monterey Bay! ⚓️ The Bluefin we have in are caught via Rod and Reel (see our blog for more info on catch methods) meaning there's zero bycatch. This is the most sustainable way to catch Tuna. You can find Bluefin at all our farmers' markets this week and at our main location in the Santa Cruz Harbor. 🪝🌊
Bluefin Tuna burgers on ice