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Family Owned
Family Operated

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Heidi with CSF Cooler and Hans holding fish

Our Story

started in 2003

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

We are the Resident Seafood Buyers of the Santa Cruz Harbor- what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers’ Markets, Harbor Fish house, CSF Club, and to our wholesale customers.

We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Heidi behind a Shucked Bar
Heidi Rhodes
Chief Executive Officer (CEO)

About Heidi

The matriarch of the H&H family, Heidi’s role in an unexpected yet rewarding seafood career began when she was just 23. She and Hans launched H&H with one simple farmers market selling Hans’ wild local salmon catch. He’d catch it - she’d sell it...

Hans behind Shucked Catering Bar
Hans Haveman
Chief Operating Officer (COO)

About Hans

Hans is an avid ocean lover who has been fishing our local waters since he was a kid and continues a long family legacy of watermen. Born and raised a Santa Cruz local, his love for fishing naturally led him to the kitchen where he got to train alongside Wolfgang Puck in various restaurants throughout LA...

Meet the Crew

Seafood Delivery

Did you know H&H Fresh Fish started Santa Cruz's first Community Supported Fishery (CSF) Club? Since 2012, we've been bringing sustainable seafood to our community's doorstep. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisherpeople! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

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Anchovies on ice
Sand Dabs being cooked. Highlight image for IGVT
Jalapeño vinegar being poured on fresh oysters
Whole fresh local rockfish on ice
Salmon Burger next to Salmon Collars and Fillet on ice
Crew member holding fresh Bontio