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Family Owned
Family Operated

Watch the video
Heidi with CSF Cooler and Hans holding fish

started in 2003

Our Story

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

We are the Resident Seafood Buyers of the Santa Cruz Harbor- what we do not catch ourselves, we supplement from other local Santa Cruz fishermen after hand selecting, approving, and processing all fish that we present for sale at our Farmers’ Markets, Harbor Fish house, CSF Club, and to our wholesale customers.

We offer a worry-free guarantee with all of our purchases. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisher-people! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

Heidi Half Owner of H&H Fresh Fish Shucking an Oyster
Heidi Rhodes
Chief Executive Officer (CEO)

About Heidi

The matriarch of the H&H family, Heidi’s role in an unexpected yet rewarding seafood career began when she was just 23. She and Hans launched H&H with one simple farmers market selling Hans’ wild local salmon catch. He’d catch it - she’d sell it...

More about heidi
Hans Half Owner of H&H Fresh Fish Shucking an Oyster
Hans Haveman
Chief Operating Officer (COO)

About Hans

Hans is an avid ocean lover who has been fishing our local waters since he was a kid and continues a long family legacy of watermen. Born and raised a Santa Cruz local, his love for fishing naturally led him to the kitchen where he got to train alongside Wolfgang Puck in various restaurants throughout LA...

Meet the Crew

Seafood Delivery

Did you know H&H Fresh Fish started Santa Cruz's first Community Supported Fishery (CSF) Club? Since 2012, we've been bringing sustainable seafood to our community's doorstep. We want you to be extremely happy with your fish and rely on us weekly as your own personal fisherpeople! We also want you to feel good knowing that your purchase supports the LOCAL fishing community.

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We want you! 👉🏽We're in need of Processors, Farmers' Marketeers, and Delivery Drivers. Most immediately, we could use some extra hands in processing on Thursdays and Fridays. 🙌🏽 No filleting experience necessary 🔪 but ninja dishwashing skills are a plus. 🥷🧽 To learn more and apply visit our site (link in bio 🔗) or stop by our Harbor shop. ⚓️
We still have plenty of local King Salmon! 🐟🐟🐟 Added bonus, if you're a Two Meal per Week CSF Club (Seafood Delivery) member, you'll be receiving local Salmon this week. 📦 Find these local delights at our main shop in the Santa Cruz Harbor. 🌊⚓️
Do you know how to shuck an oyster? 🤨 Follow these steps below and you'll be a pro in no time 🦪 👇🏽 1️⃣ Get your shucking knife (we love using @toadfishoutfitters) and wrap your oyster in a towel to prevent any hand-stabbing accidents. 2️⃣ Look for the hinge in the back and put your knife in then give the knife a little twist. You should feel it pop. 3️⃣ Run your knife across the top of the oyster. This will disconnect the adductor muscle and allow the shell to separate. 4️⃣ Keep an eye out for any shells that may have fallen in the oyster. Move your knife along the bottom and disconnect the oyster from the shell for easy slurping. (You can then flip the oyster in the shell if you like tho this is optional and for aesthetic purposes only.) 5️⃣ It's ready to eat! Toss it back & enjoy that amazing taste of the salty ocean. Check out Heidi's "How to Shuck an Oyster Like A Boss" video for more 🧡 and visit our shop for a wide range of amazing oyster vinegars, mignonettes, and hot sauces.🔥🌶
Seaweed Salads (made with local seaweed from @seaquoia_ ) are on their way to you! 🚛💨 Find them at all our markets this weekend and our main shop in the Santa Cruz Harbor, alongside other healthful goodies. 🐟😋 We're also sending samples so that everyone has an opportunity to try before they buy––but hurry because these sell quickly 😉. As always, our Housemade Specialties are buy one, get one 20% off! 💰
We've got some gorgeous Pacific Mackerel in at the shop! 🐟⚓️ We know you love your healthy omega-3s and these fish are jam-packed with them. We enjoy them grilled or baked 🔥. Whichever way you make them, we're sure you'll love it! We'd love to see how you make your Mackerel. Be sure to tag us so we can see! 🏷
WE'RE BACK 💥💥💥 Some exciting news, our main shop in the Santa Cruz Harbor has reopened inside again. We are still waiting on our new case so this is just a 𝒔𝒐𝒇𝒕 𝒐𝒑𝒆𝒏𝒊𝒏𝒈 for now. Thanks for your patience! We hope you get a chance to come and check out our upgrades. 🧡⚓️