Boat To
Throat

Join Our CSF ClubSeafood Delivery

Get all the freshest sustainable fish and other goodies your heart desires delivered right to your doorstep. Check out our Community Supported Fishery (CSF) Club.

Join the Club

Find Us On Instagram

📣🗞EXTRA! EXTRA! READ ALL ABOUT IT! 📣📰 This week we launched our On-Demand Delivery. You can now Pre-Order for Harbor shop pick-up OR get your fresh sustainable seafood 🐟 DELIVERED right to your door in roughly 45 minutes (courtesy of Uber Eats & Postmates.) 🚗💨 Use code ILOVEFISH and get $5 off your first order through the On-Demand site when you spend $20 or more. 💸🧡 We hope you love this new option!

View ON Instagram

HALIBUT SALE! 🚨🐟 Find fresh local Halibut at all of our markets and Harbor shop this weekend for $6 off per pound —$̶2̶4̶/̶l̶b̶ → $18/lb—while supplies last! A great value! 🐟💸 It’s a perfect time to stock up on this local favorite. 🧡🛒🏃‍♂️ Live in the Santa Cruz area and want your Halibut delivered? Check out our NEW On-Demand delivery system (shop.hhfreshfish.com.) 🚗💨 Use code ILOVEFISH to get $5 off your first online order when you spend $20 or more.

View ON Instagram

Personally, we don't think you can ever have too much local King Salmon. Local Kings 👑 are truly some of the best fish out there. They're healthy and absolutely delicious. We like a quick pan sear with just salt, pepper, and a little bit of lemon 🍋. How do you like to cook your Salmon? Find local King Salmon at our main shop in the Santa Cruz Harbor this week. You won't regret getting your fix!! ⛴⚓️

View ON Instagram

🦀🦀🦀 They're back—fresh local Rock Crab Claws. Our fishermen Matt Rockhold (@mattrockhold) aka "Rocky" is back out catching these delicious goodies. Rocky’s Rock Crab are a great alternative/substitute to Dungeness Crab when it’s not Dungeness season—Rock Crab is caught year ‘round! Find Rock Crab Claws at all of our farmers' market locations this weekend or stop by our main shop in the heart of the Santa Cruz Harbor where you can also find a great selection of ⚒️ tools to help you get crackin’ on these beautiful sustainable local Crab. 🦀

View ON Instagram

Halibut! Halibut! Get your Halibut! 🗞 You can find twitchingly fresh local Halibut at all of our markets and Harbor shop this weekend for $6 off per pound —$̶2̶4̶/̶l̶b̶ → $18/lb. A great value! 🐟💸 It’s a perfect time to stock up on this local favorite. 🧡🛒🏃‍♂️ Thanks to perfect conditions in the Monterey Bay, the market is FLOODED with local Halibut right now—a peak summertime catch. 🌞 Due to the higher supply than demand —> the dock price is down. 📉 There's so much Halibut right now that we’ve actually had to turn some fishermen away, which rarely happens and we hate to do. Our goal is to use our 💻📲 resources to keep buying from the hardworking fishermen that bring it to our docks. 🤗 ↪️ What this means for our customers is an unusually LOW price for what is considered a very premium fish! 💰🏷 We love an opportunity to educate our customers on the economics of our local fishery and how your purchases really do make a difference in our community! ⭐️🎣 Thanks dear customers, we hope you enjoy HELLA HALIBUT. 😉

View ON Instagram

SHHH 🤫 Salmon Belies are probably one of the best-kept secrets! 🤤🧡 Trimmed off the bottom of the whole side fillet of Salmon, these tasty strips of all meat are loaded with the ultimate Salmon fatty goodness! Find them at our main shop in the Santa Cruz Harbor this week or add them to your CSF Club delivery. ⚓️

View ON Instagram

Local King Salmon season is back on and oh boy are we excited! 🎣🤟🏽 Find these local delights at our farmers' market locations this weekend and our main shop in the heart of the Santa Cruz Harbor. ⚓️ Hope to see you soon and thanks for supporting your local fish market! 🧡🐟

View ON Instagram

Looking to do some grilling this weekend? Try making Halibut skewers! 🐟🔥 These Halibut, pineapple, Castelvetrano olive tapenade, and fingerling potatoes skewers from the @out_inthefield event and chef Rogelio Garcia from @lucesf were to die for! 🤤 Big shoutout to @katiekatzphotography for these rad photos! 📸🙏🏽

View ON Instagram

see more on instagram

Find Us Near YouOur Locations

You can find us at 14+ farmers’ markets locations weekly throughout Santa Cruz, the Bay Area, and at our main shop in the Santa Cruz Harbor.

See All Locations

Fresh

You can rest assured knowing that you’re getting the freshest seafood available! If you don’t like it, we offer a worry-free guarantee.

Learn MOre →

blue graphic outline of anchor with rope wrapped around it

Local

Since 2003 we've been serving you at farmers' markets and since 2013 we've been serving you at our main shop in the Santa Cruz Harbor.

Learn MOre →

graphic outline image of fishing pole with fish hooked on it

Sustainable

We grew up on the ocean and care about it and the community deeply. You can relax knowing that you’re getting a fresh, sustainable product.

Learn MOre →

Your LocalFish Market

We are Hans Haveman and Heidi Rhodes. Since 2003, we’ve worked as a team to provide our customers with the freshness and quality assurance they have come to trust of our seafood.

Our Story