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Rockfish come in several different varieties, including Vermillion, Black Gill, Canary, Chilipepper, and more. While some are rarer than others, this fish can be caught year-round thanks to its sustainability. It was declared overfished in 2000, but the population was quickly rebuilt in 15 years. Target population levels were met in 2015, allowing rockfish to be a safe, sustainable choice that is carefully monitored with U.S. regulations.
Rockfish is a gateway fish. From a culinary standpoint, you cannot go wrong with it. It is perfect for tacos, ceviche, fish n chips, stews, the BBQ, and just about anything you can imagine! It has a light, flaky white flesh that is firm in texture. The versatility of this fish is a prize, as even “nonfish eaters'' can find a rockfish dish worth appreciating. Don’t believe us? Try it for yourself :).
Main Location
Location INfo →Aptos Farmers' Market
Location INfo →Campbell Farmers' Market
Location INfo →Felton Farmers’ Market
Location INfo →Grand Lakes Farmers' Market
Location INfo →Montclair Farmers' Market
Location INfo →Temescal Farmers' Market
Location INfo →California Ave Farmers' Market
Location INfo →Stonestown Galleria Farmers' Market
Location INfo →Ferry Plaza Farmers' Market
Location INfo →Clement St Farmers' Market
Location INfo →Westside Farmers' Market
Location INfo →Live Oak Farmers' Market
Location INfo →Downtown Santa Cruz Farmers' Market
Location INfo →Westside
Location INfo →Scotts Valley Farmers' Market
Location INfo →Downtown Sunnyvale Farmers' Market
Location INfo →
Whole Rockfish Baked with Lemon
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Whole Roast Rockfish with Lemon and Fennel
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How to Use Whole Rockfish
Go to recipe →We don’t recommend eating it raw as it can have parasites. Freeze or “cook” it in an acidic juice before eating raw.
Bake, broil, BBQ, fry, steam, stew, raw, ceviche
Rockfish are available year-round.
We stand behind every product we offer with our worry-free guarantee. Most items are guaranteed to stay fresh for two days in your refrigerator after purchase—just pop 'em in the fridge and you're good to go. (There are a few exceptions, like Squid, Clams, Mussels, and other extra-sensitive seafood.)
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Rockfish is a real crowd-pleaser, offering a range of varieties like Vermillion, Black Gill, Canary, and Chilipepper. It's a fantastic option not just because it's delicious, but also because it's sustainably managed. Back in 2000, there were concerns about overfishing, but thanks to strict U.S. regulations and conservation efforts, rockfish populations bounced back by 2015. Now, it’s a sustainable choice you can enjoy any time of year. When it comes to cooking, rockfish is as versatile as they come. With its light, flaky white flesh and firm texture, it's often recommended as a "gateway fish" for those new to seafood. Whether you're making fish tacos, ceviche, or classic fish n' chips, rockfish holds its own. It also works beautifully in stews, or simply grilled on the BBQ. Its mild flavor pairs well with a variety of seasonings and ingredients, making it a great canvas for your culinary creativity. If you're looking for a reliable fish that fits into almost any recipe, give rockfish a try. It might just become a staple in your kitchen!
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