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Rockfish come in several different varieties, including Vermillion, Black Gill, Canary, Chilipepper, and more. While some are rarer than others, this fish can be caught year-round thanks to its sustainability. It was declared overfished in 2000, but the population was quickly rebuilt in 15 years. Target population levels were met in 2015, allowing rockfish to be a safe, sustainable choice that is carefully monitored with U.S. regulations.
Rockfish is a gateway fish. From a culinary standpoint, you cannot go wrong with it. It is perfect for tacos, ceviche, fish n chips, stews, the BBQ, and just about anything you can imagine! It has a light, flaky white flesh that is firm in texture. The versatility of this fish is a prize, as even “nonfish eaters'' can find a rockfish dish worth appreciating. Don’t believe us? Try it for yourself :).
Main Location
Location INfo →Aptos Farmers' Market
Location INfo →Campbell Farmers' Market
Location INfo →Felton Farmers’ Market
Location INfo →Grand Lakes Farmers' Market
Location INfo →Montclair Farmers' Market
Location INfo →Temescal Farmers' Market
Location INfo →California Ave Farmers' Market
Location INfo →Stonestown Galleria Farmers' Market
Location INfo →Ferry Plaza Farmers' Market
Location INfo →Clement St Farmers' Market
Location INfo →Westside Farmers' Market
Location INfo →Live Oak Farmers' Market
Location INfo →Downtown Santa Cruz Farmers' Market
Location INfo →Westside
Location INfo →Scotts Valley Farmers' Market
Location INfo →Downtown Sunnyvale Farmers' Market
Location INfo →
Whole Rockfish Baked with Lemon
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Whole Roast Rockfish with Lemon and Fennel
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How to Use Whole Rockfish
Go to recipe →We don’t recommend eating it raw as it can have parasites. Freeze or “cook” it in an acidic juice before eating raw.
Bake, broil, BBQ, fry, steam, stew, raw, ceviche
Rockfish are available year-round.
We stand behind every product we offer with our worry-free guarantee. Most items are guaranteed to stay fresh for two days in your refrigerator after purchase—just pop 'em in the fridge and you're good to go. (There are a few exceptions, like Squid, Clams, Mussels, and other extra-sensitive seafood.)
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Rockfish is a friendly fish for both experienced cooks and those just getting their feet wet in seafood cooking. With varieties like Vermillion, Black Gill, Canary, and Chilipepper, rockfish offers something a bit different no matter your preference. What's impressive is its sustainability story; after being overfished in the past, rockfish stocks have been carefully managed and rebounded by 2015, so you can enjoy this fish knowing it's a sustainable choice. In terms of cooking, rockfish is a real team player. Its light, flaky white flesh has a nice firmness that makes it a good fit for a wide range of dishes. Whether you're in the mood for fish tacos, a refreshing ceviche, or classic fish and chips, rockfish has got you covered. It's also great on the grill or in a comforting stew. Its mild flavor is approachable, even for those who aren't regular fish eaters. Pair it with a simple squeeze of lemon, or get creative with your favorite herbs and spices. Rockfish is a versatile option that’s ready to become a staple in your kitchen.
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