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Rockfish come in several different varieties, including Vermillion, Black Gill, Canary, Chilipepper, and more. While some are rarer than others, this fish can be caught year-round thanks to its sustainability. It was declared overfished in 2000, but the population was quickly rebuilt in 15 years. Target population levels were met in 2015, allowing rockfish to be a safe, sustainable choice that is carefully monitored with U.S. regulations.
Rockfish is a gateway fish. From a culinary standpoint, you cannot go wrong with it. It is perfect for tacos, ceviche, fish n chips, stews, the BBQ, and just about anything you can imagine! It has a light, flaky white flesh that is firm in texture. The versatility of this fish is a prize, as even “nonfish eaters'' can find a rockfish dish worth appreciating. Don’t believe us? Try it for yourself :).
Main Location
Location INfo →Aptos Farmers' Market
Location INfo →Campbell Farmers' Market
Location INfo →Felton Farmers’ Market
Location INfo →Grand Lakes Farmers' Market
Location INfo →Montclair Farmers' Market
Location INfo →Temescal Farmers' Market
Location INfo →California Ave Farmers' Market
Location INfo →San Carlos Farmers' Market
Location INfo →Stonestown Galleria Farmers' Market
Location INfo →Ferry Plaza Farmers' Market
Location INfo →Clement St Farmers' Market
Location INfo →Westside Farmers' Market
Location INfo →Live Oak Farmers' Market
Location INfo →Downtown Santa Cruz Farmers' Market
Location INfo →Scotts Valley Farmers' Market
Location INfo →Downtown Sunnyvale Farmers' Market
Location INfo →Rockfish Ceviche Tostadas
Go to recipe →Grilled Brown Butter Wild Pacific Rockfish
Go to recipe →Blackened Rockfish Recipe With Avocado Sauce
Go to recipe →Bachan's Grilled Red Snapper
Go to recipe →We don’t recommend eating it raw as it can have parasites. Freeze or “cook” it in an acidic juice before eating raw.
Bake, broil, BBQ, fry, steam, stew, raw, ceviche
Rockfish are available year-round.
We offers a worry-free guarantee on all of our products and guarantee of a 2-day refrigerated shelf-life for almost all of our products as well—exceptions on certain products like Squid, Clams, Mussels, etc.
If you're not happy with your purchase please reach out to us and we'll refund you, no questions asked.
Say hello to the rockfish, a versatile sea dweller that comes in a plethora of varieties like Vermillion, Black Gill, Canary, and Chilipepper. Its hallmark characteristic is its resilience, as it managed to recover from being overfished at the turn of the millennium. By 2015, the population had bounced back much to the delight of seafood lovers everywhere. This revival makes it a safe choice for your dinner table, with U.S. regulations keeping a close eye on its numbers.
As far as seafood goes, rockfish is a real crowd-pleaser. It's a chameleon of sorts, fitting seamlessly into dishes as varied as tacos, ceviche, stews and barbecues. The mild, flaky white meat holds its own amidst robust flavours and seasonings, making it a fitting choice even for those who are typically not fans of fish. So go ahead and give it a try, we bet you'll be pleasantly surprised!
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